"Executive coaches are not for the meek.
They're for people who value unambiguous feedback.
All coaches have one thing in common, it's that they are ruthlessly results-oriented."
- FAST COMPANY Magazine
Ready to . . .
Develop a Marketing Plan that works specifically for your business?
Get your ideal clients to form a line outside your door?
Find your most profitable and fun clients?
Develop an info product that generates sales while you sleep?
Create or tweak your website for maximum effectiveness?
Increase your profits over the next 12 months?
Imagine your ideal clients forming a line outside your business. You're in such high demand your clients will do anything to see you. And these aren't just any normal, run of the mill clients . . . these are the very people who energize you. These people are the reason you started your business in the first place!
Imagine having such a high value placed on your services that
your ideal clients will pay anything to work with you.
Imagine your client's excitement as the results they receive entice them to tell their friends and family about your and your business? Now you have a mobile sales force in the hundreds, and even thousands, selling your services for you.
Back to reality. Is this really what your day looks like? Is there a line outside your window right now? Is your email full of requests for your service? Is your voice mail light blinking on your phone with five people that want to hire you right now?
Are you too busy earning a living to make real money?
If this isn't you, and your business is doing great, don't bother reading any further. But if this is you, I can relate. There was a time when I felt the exact same way. I have a huge heart for helping people but years ago I had no idea how to get the word out and make my phone ring.
I didn't know how to create and add value to what I do. I also didn't know or understand how I could create a workforce of extremely satisfied clients who would entice their friends, family and colleagues to visit my website, call and email me with requests to do business.
So, I was stuck working hour after hour in my business while not gaining much traction. Cash flow wise, I was breaking even on a monthly basis, but I certainly wasn't improving.
I was doing just enough to get by and pay the bills.
I needed to learn what I was doing wrong and develop a system to turn my business around . . . and quick! As I played the future forward in my head I envisioned my kids becoming the skinniest in their classes.
The system I developed is the same one I have used over the past few years to help hundreds of coaches, consultants and other service business owners increase their profits. Nothing excites me more than helping a business owner DO the stuff I teach and increase their profits over the next 12 months. Many of my clients are also breaking free from a traditional job at the same time!
Master Your Business combines the same tools I've used over the years in 1-on-1 coaching with my clients, and puts them in your hands in an 8-week self-study format. Master Your Business combines 20 hours of coaching with a workbook and access to a private online group where you can ask questions as you go through the process.
What you will learn, take away and implement as a part of Master Your Business:
How to get your dream clients to call, email and walk in your door. A dream client is the most profitable, pays on time and is the most fun to be around. They are the reason you started your business!
How to market your business and yourself. Don't waste money on expensive advertising. Do it low-cost or free!
How to define your niche and attract better clients. You can't be a jack of all trades. If you believe your market is 'everyone' skip to the bottom of this page and sign up for the class!
Create an info (or physical) product. Learn how to sell it or give it away to create desire for your service. I'll teach you how to create it in very little time using the exact strategy I used to create Become a Coach.
Overhaul or create your website. A high number of visitors doesn't mean anything unless you convert them. I'll help you determine the purpose of your website and what to include as part of your marketing plan. Does your website have a call to action now? It will in 8 weeks.
Define and grow your brand. Domino's would have been another pizza place, but they promised to deliver in 30-minutes or less. What is your brand?
How to talk about what you do. When someone asks what you do and you tell them, does the conversation end? Learning this one process can be the most beneficial thing you do this year.
Plan your sales cycle. If your entire plan is to meet people and directly sell your service, you won't survive in business for long. You'll learn what a sales cycle is (in plain language) and how to use it to your benefit.
How to network effectively. Contrary to popular belief you can be very effective at a networking event without brining any of your own business cards. I'll teach you how.
The process of direct outreach. Will sending postcards work to gain clients? Can direct outreach be a profitable way of gaining clients for your service? Learn the most effective method for reaching out to your clients and prospects to gain business and help more people.
How to keep in touch with your current clients and prospects. It costs 80% more to gain a new client than it does to retain a current client. Find out the best, most inexpensive way to do it.
Become a speaker. Speak for free or get paid to do it. Our coaches started at the bottom and now get paid well for speaking. We also speak for free in many cases and we'll tell you why.
Become a writer. Learn how to write and greatly increase traffic to your website as a result. Turn your writing into profits by publishing books and other materials.
Tie it all together. Put a plan in place by the end of this program to bring everything together and increase the profits of your business over the next 12 months!
A taste of Master Your Business . . .
How to Talk About what You do
Creating demand for your service (get your ideal clients to email, call, or
form a line outside your door), refine your brand (stand out and become
noticeable) and implement a marketing cycle (allow your clients and
prospects to lead themselves through your services to find the best
solution at the time they need it - no more selling or cold calling).
Determine why people buy what your service (so you can develop the
solution that best meets their needs) and learn how to talk about what you
do (get people excited and engaged - allow them to sell themselves on
your service instead feeling like you have to talk them in to it).
Reality check. A good coach holds you accountable for the information
covered and makes sure you are on track to succeed in business.
Create information products (add them to your marketing funnel that
we’ve already designed together and allow your clients and prospects to
effortlessly find what they need when they need it ) and design a sales
cycle (make the process of engaging with your prospects fit your
Pick a promotional strategy that best fits your personality. Networking
(meeting and helping people understand what you do), referral strategy
(get other people to sell your services so you don’t have to) and direct
outreach (reach out to your market at the time they need your services
Your website (we’ll already have covered some info on websites and
now we’re going in to detail on converting visitors to prospects and then
to paying clients) and keeping in touch with your market (follow up and
provide value so they’ll recommend you to everyone they know).
Using speaking and writing as profit centers, marketing or both for
your business. Both position you as experts in your field and can
mean incredible profits for your business. We’ll answer questions about
creating value with products and speaking for “free” while offering your
The consultation process. America's Sales Coach, Pierce Marrs, joins me to talk about leading your prospects through the consultation process and then, if appropriate, converting them to paying clients. We also cover tying it all together; implement and profit. We’ve covered a lot of ground
during these eight weeks together and you’ve likely already increased the
profitability of your business even if you have only applied a small portion
of the information we’ve covered.
About Your Coaches
Justin Lukasavige is the owner of Lukas Coaching and has been called America's Favorite Business & Success Expert . He has trained with some of the world's brightest minds including TV and radio talk show host Dave Ramsey and New York Times best selling author Dan Miller.
Justin has always had a love of helping others succeed and he turned that passion into a business many years ago. With an initial lack of clients and a starving family, Justin quickly learned and put into practice the same processes he uses with his clients today.
A radio show host, author and speaker, Justin lives his life to the fullest in the best way he knows how . . . by helping others. Justin has one focus and that is to equip others to live at their fullest potential so they can experience the life they were truly meant to live.
Christopher Morrissette was a top sales producer with a Fortune 500 Sales Company, for the majority of his career, both regionally and nationally. Christopher had been crushing sales targets repeatedly before launching his first company, Easy Giving, and now his newest company For Free and For Fun.
In his current role , Chris teaches sales people of all industries how to ask for the appointment and get it! You gotta’ love this stuff!
Chris is the author of ‘For Free and For Fun – How to Ask for the Appointment and Get It.’
Chris shares the same mantra with all the partners of Lukas Coaching . . . "while most businesses measure their success based on the amount of money they make, we measure our success by the number of businesses we help succeed and the number of lives we help change."
You'll love the enthusiasm and excitement that Chris brings to this class. You can email him with any questions.
What others are saying:
"Whether it's personal finances or growing your business, Lukas Coaching can provide great insight to help you win. Justin is a pleasure to talk to and he really knows how to over-deliver!"
Coach • Counselor • Consultant • Insurance Agent • Real Estate Agent • Accountant • Professional Organizer • Bookkeeper • Website Designer • Graphic Designer • Photographer • Wedding Planner • and anyone providing a service!
Master (SOLD OUT)
Lifetime access to the video presentation and audio (mp3 format) recordings of each Monday evening coaching topic. Listen online or load them on your mp3 player. (8 hours of coaching)
Lifetime access to the video presentation and audio (mp3 format) recordings of each Monday evening Q&A session. Listen online or load them on your mp3 player. (4 hours of coaching)
Private group to interact with all the members of the group and your coaches, along with lifetime access to all the recordings and other materials.
DISC Personality Profile System
This is a powerful, one-of-a-kind, online system that takes about 20 minutes to complete. It consists of a series of scientific questions and answers that quantify your natural tendencies and lays them out in a comprehensive report that provides an impacting view of "who you are" in a work and business environment
Bonus #1 - Invincible Marketing by Joe Vitale
Bonus #2 - One Press Release You can write
Bonus #3 - Become an Expert audio CD
Bonus #4 - The Only way to Market Your Business audio CD
Bonus #5 - 5 Ways to Increase Your Profits audio CD
Bonus #6 - how to ask for the appointment and get it seminar
Attend each class live
Attend via phone or online for live video, presentation. Talk and chat live with your coaches and others to get your questions answered.
45 Days of free email support from Justin following the completion of the last coaching session
As I help you put this information into practice you'll be amazed at how quickly your business will take off! Most of our clients tell us they recoup their investment in just 2-3 months after completing one of our programs.
"I enjoyed business coaching a great deal...more than I anticipated even. I found the encouragement very motivating, and I got many practical tips and Ďaction itemsí I could put into place right away to help promote my businesses.
Iím already seeing positive results from the suggestions Justin gave and anticipate that my client base will continue to grow. Thanks, Justin!"