Comfortable Misery
by Justin Lukasavige

A recent conversation with a friend reminded me just how important marketing can be.  As business owners we often approach things from the standpoint of trying to create things for our market.  This is the wrong approach to take.

Instead of creating we need to find out what our customers want and provide that for them.  In talking with my friend we both agreed that services like Facebook and Twitter are pretty stupid. 

Here is the thing though.  It does not matter what he and I think, or even what you think.  If our customers and clients demand something, we need to be there to deliver it. 

My clients demand LinkedIn.  They also demand that I have a blog.  You need to stop thinking like you and start thinking like your customers.  Just because I think something is worthless has no meaning or merit to it.  LukasCoaching.com does not receive over 10,000 hits per month simply because I created a website.  It receives those hits because of all the other things I do to support it.

There is one big caveat here.  If you do any of these things, you have to do them well.  Do not start doing it and stop after 3 weeks.  If a customer sees your most recent blog as December, 2007 you are in big trouble.  You just lost them.

Do it right or not at all.  Almost every time without fail, I will update a status and get an email from someone that wants to do business with me.  Give it a try; it may work for you too.

Back to the Free Articles